REC
HD 1080P
00:00:08

Islamabad, Pakistan — Est. 2022

We frame
the story first.

Proart is a production house based in Islamabad producing documentaries on climate change as well as films, songs, dramas, documentaries, TV commercials and events — built on storytelling, technical craft, and international standards, from pre-production to the final cut.

See the full profile Get in touch

01 — Mission & Vision

What drives
the work.

Our Mission

Pakistan's leading media production house.

Proart aims to be Pakistan's leading media production company for directly commissioned content — using that strength to support the wider community. Through proart, we reach millions, empowering them to be creative through fun and accessible filmmaking experiences.

Our Vision

One set of values, every location.

Regardless of location, our teams are governed by a set of core values that shape our approach to every facet of filmmaking — and our commitment to elevating the communities we operate within.

02 — About Proart

Built to reach
a global platform.

Proart is a production house based in Islamabad producing Films, Songs, Dramas, Documentaries, TVCs, event management and related Visual Arts. Established in 2022, proart has since worked with NGOs, government bodies and private-sector clients across multiple projects — furnishing entertainment with careful thought and a dedication to educate and heal, channelling its energy toward positive social change.

With specialization in songwriting and filmmaking, documentaries and TV commercials, our professionally skilled and technical staff work to bring every initiative to a global platform — offering unmatched pre-production, production and post-production services against the highest international standards. Proart brings together top artists, musicians, singers and composers, giving them a platform to celebrate Pakistan's rich musical heritage.

Incorporated in Pakistan, proart has over six years of combined history producing music, and is currently developing a feature movie project. Our song was featured in the film "Super Punjabi," produced by renowned actor Mr. Iftikhar Thakur, and our Director of Photography, Mr. Ahmed Ali Baig, brings experience from "The Legend of Maula Jatt."

2022
Operating since — registered with SECP, Pakistan
Islamabad → Karachi
Operational presence, federal to financial capital
30+
In-house professionals and specialists
6+ yrs
Successful history producing music
25+
Full-time professionals
200+
Freelance specialists
3
Languages — Urdu, English, regional
Radio & TV
Pakistan Television, Radio Pakistan & private channels

03 — Who We Are

Content that
moves policy —
and people.

A specialized team of producers fostering positive awareness and driving change across education, healthcare, childcare, women's development, youth affairs, and poverty alleviation.

Our production expertise spans news and current affairs, documentaries, commercials, and entertainment programs, complemented by recording and post-production facilities offered to both large-scale producers and independent freelancers. Proart is known for its extensive work with corporate entities, NGOs and international organizations, providing tailored audiovisual solutions.

We take pride in collaborating with governmental bodies and prominent international organizations committed to social change through audiovisual media, producing communication content in Urdu, English, and every regional language spoken in Pakistan — including documentaries, TV/radio dramas, TV/radio talk shows, animations, media strategies, event management, PR and media.

04 — Values

What we hold
every frame to.

V

Integrity

Uphold the highest standards of professionalism, honesty, transparency and ethics. Trust is the foundation of everything we do.

A

Excellence

Relentlessly pursue excellence in every facet of our operations, from project execution to client satisfaction.

L

Innovation

Innovation sits at the heart of our solutions — a continuous, creative drive to overcome challenges and progress.

U

Collaboration

We believe in integrating specialised expertise through partnerships with stakeholders, clients and communities.

E

Sustainability

Committed to environmental stewardship and sustainable practices — how we live and what we leave behind.

S

Empowerment

A culture of growth, diversity, positivity and equal opportunity. Power to the people, power to the cause.

05 — How We Work

Content.
Outreach.
Impact.

Content

We defy the constraints of format, method or distribution channel — rooted in storytelling, delivering originality and immersive detail through an in-house team of storytellers who turn ideas into scripts that breathe life into audio-visual experiences.

Outreach

After development, our focus shifts to packaging content with impactful, relevant messaging — challenging conventional norms in movie marketing through calculated risk and deep, meticulously planned audience connection.

Impact

We continuously refine distribution strategies to stay attuned to shifting Pakistani audience preferences — leading the charge as both a film studio and distribution company within the Pakistani film industry.

06 — Production Areas

Where we
put the camera.

.mp4Media Production
.wavRadio Commercials
.mp4Television Commercials
.docDocumentaries
.jpgProduct Shoots
.mp4Film Production
stgTheatrical Production
.mp3Songs
evtEvent Management
.mp4Short Films

07 — Event Management

Conception
to execution.

At Proart, we deliver comprehensive event management solutions spanning every aspect of your event, from conception to execution. Our team crafts unforgettable experiences — starting with innovative concepts and captivating themes tailored to your specific needs and objectives. With meticulous attention to detail, we curate guest lists, design invitations, and ensure seamless branding and décor that reflect your identity and vision.

Our expertise extends to orchestrating entertainment that captivates attendees, complemented by comprehensive media coverage to maximize exposure. Whether it's a corporate conference, a gala dinner, or a product launch, Proart delivers event management services that exceed expectations and leave a lasting impression.

Conference panel discussion audience Award presentation ceremony Gala dinner seated guests

08 — Key Management

The people
behind the lens.

Each client is assigned a senior management contact, directly responsible for the successful and timely execution of the project.

Managing Director

Hamid Rasheed

A Masters in Media Production from Riphah University with over 5 years of production experience. Currently working on a movie project in its final stages, alongside song production for proart's YouTube channel.

Production Director

Mudasir Baig

Lyricist, composer & singer with 6+ years of production and singing experience. Songs selected by producers for movies including "Super Punjabi."

Music Director

Ivan Shafiq

Composer, songwriter, producer and philanthropist. A two-decade career redefining contemporary film music, with 1,000+ audio and video credits.

Social Media Head

Ayeza Zuberi

MBA from Bahria University with 5+ years in marketing, specialising in social media. Heads Proart's movie project marketing.

Director of Photography

Ahmed Ali Baig

5+ years of DoP experience with a natural talent for shooting. Cinematographer on the feature film "The Legend of Maula Jatt."

Cameraman

Zahid Shoaib

10+ years shooting movies, songs and documentaries, with deep professional expertise built on extensive field experience.

Production Manager

Muhammad Zaheer

Experience producing numerous proart songs; manages sets, locations and props across productions.

Full Production Team

Assistant Director

Muhammad Zaheer

Script Writer

Hassan Abbas Raza

Cameraman 2

M. Qadeer

Editor

Ahsan Kyani

Wardrobe & Props Coordinator

Anfra Naveed

Director of Photography

Muhammad Imran Lee

Makeup Artist

Maryam Khan

Choreographer

Afzal Sagaar

Director Marketing

Muhammad Naveed

Marketing Manager

Hina Khan

09 — Organisation

How the
set is run.

Managing Director
Director — Films
Director — Documentaries
Director — Songs
Director — Commercials
Director — Social Media
Cameraman and Supporting Team
Support Staff

10 — Credentials

Selected
production work.

Key production work delivered by Proart, across songs, films, documentaries and commercial projects.

Song Projects

Music video romantic scene
Sanwala Rang
Recording artist singing
Rahim Shah Song
Studio portrait shoot
Gul Panra Song
Mountain landscape scene
Paharon ki Qasam Song

Movie Projects

Film production clapperboard
Two songs for "Super Punjabi" — official feature film
Film set production shoot
"Part Time Romeo" — feature film

Ad & Documentary Projects

Housing society entrance commercial
Commercial — Housing Society, Islamabad
Hotel commercial in Murree
Commercial — Hotel, Murree
School inauguration ceremony
OPF School Documentary
Short film narrative scene
Kashmir Day — short film tribute